AI search optimisation (GEO / AEO) in SwitzerlandBe the answer AI gives
More and more people ask ChatGPT, Claude, Perplexity or Google's AI Overviews instead of scrolling through links. We make your company easy for these systems to find, understand, trust and cite, in English, French and German.
AI assistants build their answers from pages they can read and sources they trust. Generative engine optimisation (GEO), also called answer engine optimisation (AEO) or LLM optimisation, makes sure your services, locations, prices and expertise are stated clearly, structured for machines and confirmed by the sources models already rely on. It builds on solid SEO rather than replacing it, and we measure the result inside the assistants themselves.
What's included
-
AI visibility audit
We test the questions your customers ask in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, in three languages, and show where you appear, where competitors appear, and why.
-
Answer-ready content
Service pages, FAQs and comparison pages written so a model can quote them: clear facts, figures, definitions and sources, with no keyword stuffing.
-
Structured data and llms.txt
Schema.org markup for your organisation, services, products, FAQs and people, plus an llms.txt file and a crawler policy that lets AI assistants read the right pages.
-
Technical access for AI crawlers
Fast HTML that crawlers such as GPTBot, ClaudeBot and PerplexityBot can actually read, with sitemaps and hreflang for multilingual Swiss sites.
-
Entity and reputation signals
Consistent company data across Google Business Profile, LinkedIn, Wikidata, directories and reviews, so models know who you are and where you work.
-
Monitoring and reporting
A monthly panel of real prompts tracks mentions, citations and accuracy across assistants, with clear next steps.
Questions clients ask
Is GEO different from SEO?
It builds on it. Google's AI Overviews and most assistants still rely on pages that are crawlable, fast and well structured. GEO adds content written to be quoted, stronger entity data and testing inside the assistants themselves.
Can you guarantee that ChatGPT will recommend us?
No one can, and you should be wary of anyone who promises it. We remove the obstacles, make your information the clearest and best-sourced answer, and measure progress month by month.
What is llms.txt?
A short plain-text file at the root of your website that tells AI tools who you are and links to your most useful pages. It is a proposed convention, cheap to add, and works alongside structured data and a sitemap.
How long until we see results?
Technical fixes and structured data can be picked up within weeks once crawlers return; answers that depend on reputation and third-party mentions usually take a few months.